Strategies for retaining customers: How PT ABC can maintain its position as the laboratory of choicelaunch
Lintang Arum Febrian, Adhi Setyo Santoso
PT ABC (alias name), an Indonesian state-owned enterprise, offers inspection, testing, certification, and consultancy services. Being a well-established company, PT ABC encounters challenges in a highly competitive global market. To stay competitive and foster growth, PT ABC must develop new services, expand its international presence, and embrace new technologies. Additionally, diversifying revenue streams by entering new markets and establishing partnerships with other companies can prove advantageous. However, implementing these changes necessitates a well-designed change management process...
May 17, 2023
DOI: 10.32388/w2giro
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